BUSINESS COACH CERTIFICATION
The professional standard for business coaching.
For professionals moving into coaching, coaches who want to specialise, and advisors who want the technical IP.
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The DifferenceÂ
Business coaching is its own discipline
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Business coaching differs from life, executive, and other forms of coaching — and the standard it asks of you is different too.
Business coaching is not simply general coaching applied to a business context. It requires its own methodology, judgement, and standards of practice.
Traditional coach training builds valuable foundations: how to structure a conversation, ask incisive questions, and support change.
Business coaching demands more. It requires the ability to assess a business, identify what is constraining performance, and guide an owner towards practical, measurable progress.
Many experienced professionals already understand business. What turns that experience into credible business coaching is a disciplined method, one that connects commercial insight with coaching skill.
Download the Business Coaching Foundations Brochure
Get a clear overview of the programme, the full syllabus, dates, and pricing.
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Which best describes you?
I’m a business coach
You’re already coaching. AI has raised what business owners expect: they arrive better informed and less patient for advice they could have found themselves.
You’re a business coach.
You’re already coaching. The market is shifting and AI has raised what owners expect from a coach: they arrive better informed and less patient for advice they could have found themselves.
IOBC gives you a structured methodology to go deeper with any client, make your value visible from the first conversation, and deliver results that keep clients coming back.
Until now, there has been no clear pathway for business coaches to build the diagnostic methodology that takes good coaching to transformational coaching.
I’m an accountant, adviser or BDM
You’re already in the room. This is about going deeper in the conversations that matter most.
You’re an adviser or BDM.
You’re already in the room with small business owners as a financial adviser, accountant, franchise manager, business banker or BDM. Your clients trust you, and they’re increasingly asking questions that go beyond your core service.
IOBC gives you a structured way to understand the business behind the question, identify what is really limiting growth, and contribute beyond technical advice alone.
That added capability strengthens the relationship, protects your relevance, and opens doors your core service may not otherwise open.
I’m moving into coaching
You’ve run or led businesses and now want to help business owners directly. IOBC gives you the structure to turn your experience into credible coaching.
You’re moving into coaching.
You have business experience, and you know you can help small business owners. But corporate or leadership experience does not automatically translate into effective small business coaching.
IOBC gives you a structured approach for diagnosing business issues, guiding owner decisions, and making your value clear from the first conversation.
Through the Foundations pathway, you gain practical tools, a disciplined methodology and IOBC endorsement to help clients trust your capability from day one.
Our Business Coaching Programmes
A clear path for business coaches — from the fundamentals through to advanced application.
Business Coaching Foundations
For coaches building a strong commercial coaching toolkit. Covers the core models, measures, and client conversations needed to coach with structure, confidence, and practical business impact.
Explore Foundations
Business Coaching Advanced
For experienced coaches ready to deepen their commercial impact. Covers baselining, forecasting, strategy, succession, and the measures that keep coaching focused on real business results.
A clearer method makes growth easier
01 – More clients
Specialists get referred. Generalists get compared. A defined methodology clarifies your value, builds client confidence in your approach, and makes you easier to recommend.
02 – Premium fees
You can charge more confidently when clients can measure the value. The right baseline and measurement tools make progress visible, so your coaching feels less subjective and more accountable.
03 – A business worth building
You stop rebuilding your approach from scratch with every client. A repeatable method, a clearer offer, and measurable outcomes give you a coaching business you can scale with more confidence.
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 What some of our particpants have to say
 01.
"The presenters, Jacqui & Charm, are experts in their field.
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They are professional, highly trained, and know their content.
The value in this workshop and what they are creating is filling a space in the coaching industry, which is really going to change people's lives."
Deb McNee
Founder - Design Coach Grow
02.
"The Institute of Business Coaching represents a turning point -
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— and with Charm and Jacqui at the helm, it couldn’t be in better hands. I’ve experienced Charm’s coaching firsthand, both personally and across my team, and I regularly recommend her to my own clients, who always thank me for it. She is the real deal — genuine, caring, and with a rare ability to anticipate what you need before you do. Partnering to professionalise and accredit business coaching is a bold and important step.”Â
Russell Miller
CEO
Pacific Accounting
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Become the business coach clients trust to deliver measurable results.
IOBC gives every coach the methodology to make that possible.
